NOTES FROM TODAY'S LECTURE

ETHOS:

  • message - para verbal, non verval (verbal)
  • volume, tone
  • character 
  • function of speaker
Credibility = trust in words

PATHOS:

  • the passion 
  • emission 
  • power
  • empathy
  • compassion
  • para verbal
  • non verbal
LOGOS:

  • verbal
  • logic
  • expository
  • persuasive 


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